Our Milestones

Parrs Products Ltd is a 100% New Zealand owned family company established in 1951 by Des and Margaret Parr in Auckland, New Zealand. It started as a small cottage industry when Margaret first manufactured dolls dressed in native costume. Merging with Maori Reflections, a souvenir retailer owned and operated by Greg and Janet Parr in the 1980's, the company is now managed by Greg along with his wife, and two daughters. The company has continued to grow exponentially, and now occupies its own warehouse, office and showroom and is proud to be one of the largest souvenir manufacturers/distributors in New Zealand.

An integral part of the company is the product we offer, all of which is a result of our exceptional, innovative team. They are constantly researching and monitoring worldwide trends, to develop products that ensure we remain one of New Zealand's major souvenir companies. Of utmost importance is the quality of our products, and we ensure they are manufactured to the highest possible standards. For over 20 years, Parrs Products Ltd has become renowned for their New Zealand made skincare products, all of which feature key naturally occurring ingredients unique to our country.

We were the first to realise the benefits of using Thermal Mud, Manuka Honey and Kiwifruit in the beauty industry. What originally started in the 1980's as an industry first experiment by producing a bar of soap with Thermal Mud from Rotorua, Parrs Products Ltd has established itself an industry leading reputation. This on-going success has allowed us to discover further the many applications of these natural ingredients; while continuing to expand and enhance the selection, quality and benefits of our skincare ranges.

We thank you for your interest in our products, and welcome you along as we continue on our journey showcasing the beauty of New Zealand to the world.

Our Guiding Principles

  • Excellence in all aspects of business

    Our business foundations lie with over 60 years experience; with 20 of those in the cosmetic industry. We strive to deliver products which are reflective of the changes in market expectations. Our ambition is to lead the industry through innovative design, marketing, delivery and customer service practices.

  • Quality you can trust from a family business

    All of our Skincare and Souvenir ranges of products originate from Parrs Products Ltd, a family business that has been making quality products for over 60 years. From the design stage to store shelf, our dedicated team stands by every product, and we are proud to express the spirit of New Zealand in everything we do; while upholding the values of our humble origins

  • New Zealand is our Inspiration

    With some of the most pristine and beautiful landscapes in the world, our philosophy is to ensure wherever possible our most important ingredients and components come from natural, ethical, and sustainable sources; so we can help do our part to reflect on, and protect, the clean green beauty that is New Zealand.

    All of our products are unique and honest - just like our country

Our Commitments

  • Research and development

    A core principal of our business is to re-invest back into research and development to enhance our understanding of the many applications of the materials, and natural ingredients found in our products; in a way that is ground breaking, innovative, and consumer-need-driven.

    We use these advances across all of our product categories to give consumers a quality alternative to traditional skincare products at the cutting edge of science and kiwi innovation

  • International standards

    At Parrs we are committed to producing our products to the highest possible standards that exceed international standards and regulatory requirements.

    We also pride ourselves in operating our business in an ethical fashion as a responsible and conscientious global business; this commitment spans right across our New Zealand sales, marketing & manufacturing practices; to all of our international partners and distributors.

  • Accessible Skincare for everyone

    It is important to us that everyone is able to enjoy the many benefits that come from our naturally derived New Zealand ingredients. We have endeavoured to bring the end consumer the best of both worlds, natural, uniquely New Zealand key ingredients, and an affordable pricing structure

Our Philosophy

  • Community Engagement

    Here at Parrs we are committed to being an active member within the community. We are proud to sponsor and support the following organisations - doing our part to promote a safer, more positive community and environment:- KidsCan- Auckland Rescue Helicopter Trust- The Orangutan project

  • Industry Affiliations

    • Tourism Association of New Zealand
    • Cosmetic, Toiletry & Fragrance Association of New Zealand
    • Employers and Manufacturers Association of New Zealand
    • New Zealand Trade and Enterprise
    • Auckland Chamber of Commerce

  • Industry Accreditation

    • Good Manufacturing Practices (GMP)